Wealthyist E21 | Golf Trends - An Interview With Rob Jansen
The podcast "Wealthyist," hosted by Carl Holzem, a client service manager and golf enthusiast, explores the lifestyles and strategies of wealthy individuals, focusing on their affinity for golf. Joined by Rob Jansen, Executive Director of the Wisconsin State Golf Association (WSGA) since 2011, the episode delves into golf's appeal to the affluent and its growth in Wisconsin.
Key Points:
- WSGA's Role: The WSGA, a nonprofit, promotes golf in Wisconsin by organizing 100 tournaments annually for all skill levels, providing course measurement and rating services, and offering golf handicap indexes to ensure fair play across skill levels.
- Golf's Boom in Wisconsin: Wisconsin is a top destination for public golf, with 10 of the top 100 U.S. public courses, including Blackwolf Run, Whistling Straits, Erin Hills, and Sand Valley. Major events like the Ryder Cup and upcoming U.S. Women’s Open highlight the state’s prominence. Golf Digest named Wisconsin the #1 state for public golf.
- Wealthy Golfers' Preferences: Affluent golfers enjoy a mix of private country clubs for personalized service and less crowded courses, alongside high-end public courses like Sand Valley for bucket-list experiences. Private clubs remain a luxury, but public courses attract wealthy players seeking prestigious destinations.
- Luxury Golf Experiences: Wealthy golfers elevate their experiences with private air travel or helicopters to reach remote courses like Sand Valley. High-end golf communities, common in places like Florida, are emerging in Wisconsin, with vacation homes around courses like Sand Valley enhancing the golfing experience.
- Equipment and Technology: Advances in golf equipment, like custom-fitted clubs and simulators, are popular among the wealthy. Fitting centers and technologies like Arccos sensors provide detailed performance data. Simulators, now more affordable, allow year-round play, with some wealthy individuals installing them at home.
- Fashion and Customization: Golf fashion is accessible but allows for personalization, with wealthy golfers customizing bags, clubs (e.g., engraved putters), and even golf carts, which can resemble mini-cars in places like Florida. Private clubs curate trendy, high-end apparel for members.
- Instruction as Investment: Jansen emphasizes that hiring a skilled golf instructor is the best investment for improving one’s game, more impactful than equipment. PGA sections and word-of-mouth recommendations help find coaches tailored to individual needs.
- Golf’s Accessibility: While the wealthy enjoy exclusive perks, golf is increasingly accessible to all through public courses and affordable technology, though high-end options cater to those with greater resources.
The episode underscores golf’s unique appeal, blending tradition, luxury, and accessibility, with Wisconsin as a prime example of the sport’s growth and prestige.
